Who is Naia for?

Who Naia is for

Product development is full of tools.

But the most critical decisions are often made before those tools work well when data is incomplete, assumptions are implicit, and trade-offs are hard to see.

Naia is built for that moment.

This is the moment we describe in our Insight section:

where uncertainty is highest, decisions are hardest to reverse, and most tools fall short.

Naia is for teams who have to move forward anyway.

Specifically:

• Engineers designing under uncertainty, who want to explore alternatives without creating rework

• Product managers who need to compare directions, surface trade-offs, and align stakeholders early

• Sustainability leaders who want impact embedded at the point of design, not added later

• Executives who care about time-to-market, portfolio risk, and decision quality

• Cross-functional product teams who need a shared view of assumptions, scenarios, and consequences

Naia helps teams turn early ideas into clear product scenarios so cost, performance, and sustainability trade-offs are visible before decisions become expensive.

• It doesn’t replace human judgment.

• It doesn’t replace CAD, PLM, or ERP.

• And it doesn’t pretend certainty exists when it doesn’t.

Naia exists where clarity matters most. If your most important product decisions are still being made across spreadsheets, meetings, and gut feeling, Naia is for you.

Read more about who Naia is for, and who not, in our Insight article here