Better Products
Better Planet
Better Business

We stand by the idea that the future is shaped by the decisions we make today. When we design with sustainability in mind, we do more than protect the planet — we unlock opportunities for growth, innovation, and long-term business success.

Design decisions shape our impact on the planet, yet we’re working in the dark

The majority of a product's environmental impact is determined at the point of design, yet many teams react too late.

It’s time for a paradigm shift

Businesses need to be at the forefront of sustainability in product development.

At Naia, we believe that "Business first sustainability" means designing products that not only meet regulatory requirements but also deliver long-term value to customers and the planet.

“It’s pivotal to make planet-wise decisions by having the relevant information and knowledge at the right point in time.
At Naia, our mission is to help companies understand their planet impact at the point of design.”

Troels Lange Andersen
CEO and Co-Founder

We understand
product development

We bring decades of experience from leading companies, applying that knowledge to create a tool built for innovative product teams who want to design future-proofed products.

Clients and former employers
LEGO, Vestas, Arla, Grundfos, Danfos, Velux, Maersk,

Team

Troels Lange Andersen

CEO & Co-Founder
Corporate Venture Builder and startup CTO with over 20 years of experience in leading enterprises including LEGO, Vestas and Grundfos.
“We understand how design decisions and product decisions are made in different companies. We know what we need to fit into.”
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Andrei Madalin Dumitrescu

CPO & Co-Founder
Co-founder of a digital product design studio leading design tracks for clients like LEGO, ARLA and Grundfos.
“I can act on my personal beliefs and tap into my professional skillset to craft Naia into a solution that is able to help on the long run in terms of Sustainability.”
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Dan Klyhn Guld Sunesen

CTO & Co-Founder
Tech entrepreneur behind multiple innovative products and services who brings extended experience with SaaS solutions.
“We are joining great UX and UI with great front-end implementation as soon as possible, so Naia realistically works and looks as good as possible.“
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Martin Riber Andersen

CCO & Co-Founder
Executive, entrepreneur and management consultant. Integrated marketing and strategic innovation expert.
“I like decisions to be fact-based, not panicking and doing something that feels good but doesn’t move the needle.”
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Frank Rækby Jepsen

Co-Founder & Board Member
Over 20 years of international strategic design experience for clients like Chelsea FC, Lufthansa and Grundfos. CEO at Little Studio.
“We really succeed when there is no longer a need for Naia, when that way of working gets integrated into the product development process as a natural thing.”
Anders Toft

Senior Software Developer
Anders is a seasoned engineer with a strong background in .NET development, Azure Cloud and new tech. He’s passionate about creating robust, user-centric software, drawing on years of experience to lead teams toward efficient, scalable products.
His commitment to code quality and collaborative innovation keeps Naia on the cutting edge of technology.
Alex Scheel Meyer

AI & Machine Learning Consultant
Alex is a versatile AI and machine learning consultant who pairs deep technical expertise with a commitment to the bigger picture.
He believes real success lies in improving people’s lives, spurring him to blend technology and business for impact. His passion for innovation drives Naia forward with solutions that make a difference.
Mathias Arlund

Digital Product Designer
Mathias brings valuable experience in designing a range of digital products and campaigns.
Driven by a passion for clean, engaging visuals, he amplifies brand storytelling and user engagement by blending creativity with a strong user focus.
Harm van Beek

Senior Use Case Specialist
Harm has a background in design engineering in a variety of industries and understands what it takes to develop new products.
His goal is to understand the customer’s needs through extensive research and close collaboration. This design driven approach is the best way to let Naia have a positive impact on how people do product development.
Niels Østerby Jepsen

Strategic Advisor
Niels brings more than a decade of experience in client services and strategic consulting - from top-tier management consulting to software companies and start-ups.
He will is working closely with our team and customers to strategically implement the Naia solution and ensure it delivers real value.
Ana Setó Pérez

Integrated Marketing Manager
International marketeer and communicator with corporate experience.
“We all have a role to play, not just engineers and top managers, and I can make sure everyone in a company understands how to use Naia to be more proactive.”

Advisory board

Jacob Arnbjerg

Grundfos, Dupont, Aarhus University
Sustainable materials and processes
Jacob is currently serving as Lead Sustainable Materials Specialist at Grundfos and is a specialist with a wealth of experience in the materials science industry with a background from Dupont and Aarhus University.
Jacobs’s deep understanding of sustainable materials and the complexity in corporate product development and manufacturing processes will be crucial as we work towards transforming the product development landscape.
Anne Katrine Wolgast

Grant Thornton, Maersk, Caterpillar
Corporate sustainability
Anne Katrine Wolgast is currently serving as Senior Sustainability Consultant at Grant Thornton. Anne Katrine’s deep expertise in corporate sustainability and her commitment to driving positive change will be invaluable as we integrate sustainable practices from the shop floor to the board room.
As a senior leader with an international track record Anne Katrine’s experience is fundamental in connection Naia to stakeholders across function and levels.
Thea Boje Windfeldt

Visma, Ditmer, Sekoia
Leadership in SaaS startups
Thea Boje Windfeldt is an experienced executive leader with a strong background in SaaS and business development. Thea’s extensive experience in managing and directing companies, along with her strategic industry insights, will be instrumental in guiding Naia towards achieving our mission of integrating sustainability into product development.
Thea’s passion for and capabilities in organizational development and leadership will be instrumental in helping Naia grow healthy.
Bodo Bokämper

Accenture, BMW AG
Strategy, engineering and procurement
With over 25 years of experience in the automotive industry, Bodo is a seasoned leader in strategy building, engineering, procurement, and digital transformation. His expertise in driving complex data-driven processes will be invaluable for us as we continue to innovate in sustainable product development.
Bodo’s deep-felt passion for connecting startups into enterprises environments will help shape Naia’s go to market approach.