Who is Naia for?
Product development is full of tools.
But the most critical decisions are often made before those tools work well when data is incomplete, assumptions are implicit, and trade-offs are hard to see.
Naia is built for that moment.
Naia is designed for teams working in early and mid-stage product development, where decisions must balance speed, quality, cost, and impact long before designs are locked or systems of record take over.
Who Naia is for
Product Managers and Product Leaders
Naia supports product managers who need to make better decisions before committing to a roadmap.
If your role requires you to:
• Compare multiple product directions
• Understand trade-offs across cost, performance, and sustainability
• Align stakeholders early, before decisions become expensive
Naia gives you clear options and structured scenarios, not static slides or late-stage surprises.
Engineers and Technical Leads
Naia is for engineers who are asked to design under uncertainty.
If you:
• Work with incomplete or evolving requirements
• Want to explore alternatives without triggering rework
• Need early visibility into cost, material, or impact implications
Naia allows you to explore, compare, and reason about designs early, while keeping engineering judgment firmly in human hands.
Sustainability and Impact Specialists
Naia is built for sustainability teams who want to influence decisions at the point of design, not after everything is locked.
If your challenge today is that:
• Sustainability assessments happen too late
• You are asked to “approve” decisions you didn’t help shape
• Material and design choices are already fixed
Naia enables early assessment of material, design, and sourcing choices, so sustainability becomes a decision input, not a reporting afterthought.
Cross-Functional Product Teams
Naia works best when product development is a team sport.
It is designed for cross-functional teams who need:
• A shared view of assumptions
• Transparent scenarios and trade-offs
• Faster alignment across product, engineering, sustainability, and business
Instead of fragmented tools and disconnected discussions, Naia creates a single, shared workspace for early product decisions.
Organizations Exploring Bottom-Up, Scaling Intentionally
Naia is especially suited for organizations that want to:
• Start small, with real product questions
• Explore ideas bottom-up, close to the teams doing the work
• Scale adoption in a controlled, enterprise-ready way
Teams can begin with a free trial, prove value on real use cases, and expand as complexity and collaboration increase.
Who Naia Is Not For
Naia is not designed to replace every tool or process in product development.
Its value is highest where early decisions matter most.
Not for Fully Automated Decision-Making
Naia does not aim to remove human judgment.
If you are looking for:
• Fully automated decisions
• Black-box recommendations with no transparency
Naia is not the right fit.
Naia is built to support better human decisions, not replace them.
Not a Replacement for CAD, PLM, or ERP
Naia complements existing systems it does not replace them.
It is not intended to:
• Replace detailed CAD design tools
• Act as a system of record like PLM or ERP
• Manage finalized bills of materials or production data
Naia operates before and alongside these systems, where exploration and learning are still possible.
Not for Final Certification or Regulatory Sign-Off
Naia is not designed for:
• Final compliance approval
• Certification documentation
• Regulatory sign-off workflows
Its role is upstream: shaping better decisions before those processes begin.
Not for Perfect Data or Fixed Decisions
Naia assumes uncertainty.
If your project:
• Requires fully specified designs from day one
• Already has fixed decisions with no room for exploration
Naia will add limited value.
Its strength lies in making uncertainty visible and manageable, not pretending it doesn’t exist.
In Short
Naia is for teams who make important product decisions early, when:
• Information is incomplete
• Trade-offs are real
• And the cost of getting it wrong is highest
It brings structure, clarity, and shared understanding to the most critical phase of product development before decisions become irreversible.