The Future of Product Development Starts Here
Product development is the heartbeat of every enterprise. It determines how fast you can innovate, how well you compete, and how effectively you deliver on both financial and sustainability goals. Yet today, the process is broken. Teams wrestle with manual spreadsheets, siloed PLM and ERP systems, endless meetings, and an overreliance on consultants.
In a world where speed defines winners and laggards, this inefficiency is no longer acceptable. Companies cannot afford delays, rework, or disconnected decisions.
Naia was built to change this.
Naia is the AI-powered product development platform that helps teams build better products, faster. It enables companies to generate and evolve scenarios instantly, pressure-test ideas against real business and sustainability data before investing, and align stakeholders in one collaborative workspace. The result is clarity in the very moments where decisions matter most.
Why Reinvention Is Needed
The traditional patchwork of tools and processes was never designed for today’s speed of business. Manual work introduces errors. Data silos block visibility. Alignment depends on draining meetings. Consultants are called in to bridge gaps, at high cost and with little long-term capability left behind.
The outcome is predictable: long time to market, weak portfolio ROI, and sustainability treated as an afterthought.
Naia puts clarity and speed at the center of the process, transforming product development from a bottleneck into a driver of competitiveness.
AI in Product Development
AI has already reshaped functions like marketing and software engineering. Product development, despite being one of the most consequential business processes, has lagged behind.
Naia brings AI into this critical space. Teams can generate concepts in seconds, compare how scenarios affect ROI, cost, and sustainability, and collaborate in real time. Instead of waiting weeks for consultant reports, they get answers in minutes.
This shift does not replace human creativity, it accelerates clarity, enabling bolder ideas to move forward with confidence.
From Compliance to Innovation
Sustainability has become a business imperative, yet in most organisations it remains a compliance exercise. Reports are written long after decisions are made, disconnected from strategy.
Naia flips this script. By embedding sustainability directly into product and portfolio development, companies move from reactive compliance to proactive innovation. Trade-offs between ROI and planetary impact become visible at the decision stage. Waste can be designed out earlier. Sustainability shifts from being a constraint to becoming a driver of better products and stronger businesses.
From Consultants to Capability
For decades, consultants have been hired to provide clarity in product development. But their work is slow, expensive, and often disconnected from day-to-day decision-making.
Naia replaces dependency with capability. Teams can generate and test scenarios themselves, align faster, and retain the knowledge internally. This doesn’t eliminate the role of consultants—but it means their expertise can be reserved for strategic questions, not patching gaps in broken processes.
A Human-Centric Shift
Naia is not another heavy system. Its interface is designed to be collaborative and intuitive, more like modern design tools than legacy enterprise software.
It brings people together in real time, surfacing the impact of decisions clearly and making alignment natural rather than forced. The result is a workspace built for humans, not just for data—where collaboration feels fluid and decision-making becomes transparent.
The Road Ahead
The launch of the public beta is only the beginning. Naia will expand with deeper data integrations, richer scenario modeling, and advanced portfolio ROI analysis and sustainability insights.
But the mission remains constant: to give enterprises the clarity and speed they need to compete and thrive. The future of product development isn’t coming. It’s here.
Frequently Asked Questions About AI in Product Development
When companies first explore Naia, certain questions come up again and again.
The first is around the role of AI. In product development, AI is not about replacing creativity it’s about accelerating clarity. Teams can generate scenarios instantly, test how decisions affect cost, ROI, and sustainability, and move forward with confidence rather than waiting for weeks of analysis.
Another common concern is time to market. Enterprises know they are losing ground when launches slip. Naia reduces these delays by automating manual work, centralizing data scattered across systems, and revealing trade-offs early so costly redesigns are avoided.
Sustainability is another recurring topic. Most organizations admit it is handled reactively, with ESG treated as compliance. Naia changes this by embedding sustainability directly into product strategy, making it a driver of competitive advantage rather than an afterthought.
Questions also arise about consultants. Naia doesn’t eliminate the role of external advisors, but it reduces dependency. Core capabilities like portfolio ROI analysis or sustainability modeling can be done in-house, while consultants focus on high-level strategic choices.
Finally, companies often compare Naia with PLM or ERP systems. These are essential for managing processes and data, but they are not designed for early-stage innovation. Naia complements them by working at the beginning of the process, when clarity on trade-offs is most valuable.
In summary, here’s what enterprises want to know:
What is AI in product development? → A way to generate ideas, model scenarios, and surface trade-offs in seconds.
How does Naia reduce time to market? → By automating tasks, unifying data, and preventing late rework.
How does Naia move sustainability beyond compliance? → By embedding ESG metrics into product decisions at the concept stage.
Does Naia replace consultants? → Not entirely, but it reduces reliance by bringing capability in-house.
How is Naia different from PLM or ERP? → Those systems manage processes; Naia drives early innovation and decision-making.
Who We Developed Naia For
Product development is not just one role’s challenge—it touches the entire organization. Executives look for portfolio ROI and growth. Product management teams need faster alignment and stronger business cases. Engineers need visibility into trade-offs before design decisions lock in. Sustainability leaders need ESG embedded from the start, not tacked on later.
Naia was designed to bring these perspectives together in one shared workspace.
