Three people having a conversation in a bright indoor space with large windows. One woman with short dark hair wearing a white blouse appears to be speaking, and two young men are listening, one with short blond hair in a black jacket and the other with glasses in a dark blazer.

Where we started, and where we are today

Naia started in Aarhus in 2024 with a simple observation: the decisions that shape a product’s cost, performance, and environmental impact get made early and fast, mostly on gut feel, because the tools available show you the consequences after the fact, not before.

We began close to sustainability. The goal was to help teams see a design choice’s environmental impact at the point it was made, not months later in a report nobody reads in time to act on it. That work held up, and it also showed us the real problem was bigger: sustainability is one factor in a decision that also involves cost, sourcing, risk, and time, and almost nobody has a structured way to weigh all of them together.

That bigger thesis became Naia Spaces: product decision intelligence built to assemble the real tradeoffs in a decision, run a process repeatable enough to trust, and leave behind output you can check and defend rather than take on faith.

Today, that thinking has its clearest, most active home in construction. Naia x Molio pairs it with Molio’s Prisdata, the price data architects and engineers already use, so early cost and carbon decisions rest on something checkable instead of a feeling. It is where the team behind Naia, with backgrounds spanning LEGO, Vestas, Grundfos, and ARLA, is putting the work in right now.

  • LinkedIn

    Troels Lange Andersen

    CEO and Co-Founder

    Corporate Venture Builder and startup CTO with over 20 years of experience in leading enterprises including LEGO, Vestas and Grundfos.

    “We understand how design decisions and product decisions are made in different companies. We know what we need to fit into.”

    LinkedIn I E-mail I Phone

  • A young man with short brown hair, wearing a black Carhartt denim jacket, sitting in front of a blue curtain.

    Andrei Madalin Dumitrescu​

    CPO and Co-Founder

    Co-founder of a digital product design studio leading design tracks for clients like LEGO, ARLA and Grundfos.

    “I can act on my personal beliefs and tap into my professional skillset to craft Naia into a solution that is able to help on the long run in terms of Sustainability.”

    LinkedIn I E-mail

  • Dan Klyhn Guld Sunesen​, CTO and Co-Founder. A man with a bald head and a beard, wearing a black turtleneck, smiling in front of a blue curtain background.

    Dan Klyhn Guld Sunesen​

    CTO and Co-Founder

    Tech entrepreneur behind multiple innovative products and services who brings extended experience with SaaS solutions.

    “We are joining great UX and UI with great front-end implementation as soon as possible, so Naia realistically works and looks as good as possible.“

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  • Martin Riber Andersen, CGO and Co-Founder. A man wearing glasses, a navy blue sweater, and beige pants sitting on a wooden stool, smiling, with a blue curtain background.

    Martin Riber Andersen

    CGO and Co-Founder

    Executive, entrepreneur and management consultant. Integrated marketing and strategic innovation expert.

    “I like decisions to be fact-based, not panicking and doing something that feels good but doesn’t move the needle.”

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  • Anders Toft

    Anders Toft

    Senior Software Developer

    Anders is a seasoned engineer with a strong background in .NET development, Azure Cloud and new tech. He’s passionate about creating robust, user-centric software, drawing on years of experience to lead teams toward efficient, scalable products.

    His commitment to code quality and collaborative innovation keeps Naia on the cutting edge of technology.

  • A man with a beard and short hair standing indoors near large windows, wearing a black long-sleeve shirt.

    Bjarke Nøhr Kristensen

    Senior Digital Product Designer

    Bjarke brings valuable experience in designing a range of digital products and campaigns.

    Driven by a passion for clean, engaging visuals, he amplifies brand storytelling and user engagement by blending creativity with a strong user focus.

  • Mette Ahrensbach Mikkelsen

    Lead Brand Designer

    Mette understands the power of storytelling and has a strong ability to craft beautiful brands and experiences.

    Her seniority helps Naia communicate and visualise stories in a meaningful way.

Advisory board

  • Jacob Arnbjerg

    Jacob Arnbjerg

    Grundfos, Dupont, Aarhus University

    Sustainable materials and processes

    Jacob is currently serving as Lead Sustainable Materials Specialist at Grundfos and is a specialist with a wealth of experience in the materials science industry with a background from Dupont and Aarhus University. 

    Jacobs’s deep understanding of sustainable materials and the complexity in corporate product development and manufacturing processes will be crucial as we work towards transforming the product development landscape.

  • Anne Katrine Wolgast

    Anne Katrine Wolgast

    Grant Thornton, Maersk, Caterpillar

    Corporate sustainability

    Anne Katrine Wolgast is currently serving as Senior Sustainability Consultant at Grant Thornton. Anne Katrine’s deep expertise in corporate sustainability and her commitment to driving positive change will be invaluable as we integrate sustainable practices from the shop floor to the board room.

    As a senior leader with an international track record Anne Katrine’s experience is fundamental in connection Naia to stakeholders across function and levels.

  • Thea Boje Windfeldt

    Thea Boje Windfeldt

    Visma, Ditmer, Sekoia

    Leadership in SaaS startups

    Thea Boje Windfeldt is an experienced executive leader with a strong background in SaaS and business development. Thea’s extensive experience in managing and directing companies, along with her strategic industry insights, will be instrumental in guiding Naia towards achieving our mission of integrating sustainability into product development.

    Thea’s passion for and capabilities in organizational development and leadership will be instrumental in helping Naia grow healthy.