Naia started in Aarhus in 2024 with a simple observation: the decisions that shape a product’s cost, performance, and environmental impact get made early and fast, mostly on gut feel, because the tools available show you the consequences after the fact, not before.
We began close to sustainability. The goal was to help teams see a design choice’s environmental impact at the point it was made, not months later in a report nobody reads in time to act on it. That work held up, and it also showed us the real problem was bigger: sustainability is one factor in a decision that also involves cost, sourcing, risk, and time, and almost nobody has a structured way to weigh all of them together.
That bigger thesis became Naia Spaces: product decision intelligence built to assemble the real tradeoffs in a decision, run a process repeatable enough to trust, and leave behind output you can check and defend rather than take on faith.
Today, that thinking has its clearest, most active home in construction. Naia x Molio pairs it with Molio’s Prisdata, the price data architects and engineers already use, so early cost and carbon decisions rest on something checkable instead of a feeling. It is where the team behind Naia, with backgrounds spanning LEGO, Vestas, Grundfos, and Arla, is putting the work in right now.
CEO and Co-Founder
Corporate Venture Builder and startup CTO with over 20 years of experience in leading enterprises including LEGO, Vestas and Grundfos.
“We understand how design decisions and product decisions are made in different companies. We know what we need to fit into.”
CPO and Co-Founder
Co-founder of a digital product design studio leading design tracks for clients like LEGO, Arla and Grundfos.
“I can act on my personal beliefs and tap into my professional skillset to craft Naia into a solution that is able to help on the long run in terms of Sustainability.”
CTO and Co-Founder
Tech entrepreneur behind multiple innovative products and services who brings extended experience with SaaS solutions.
“We are joining great UX and UI with great front-end implementation as soon as possible, so Naia realistically works and looks as good as possible.”
CGO and Co-Founder
Executive, entrepreneur and management consultant. Integrated marketing and strategic innovation expert.
“I like decisions to be fact-based, not panicking and doing something that feels good but doesn’t move the needle.”
Senior Software Developer
Anders is a seasoned engineer with a strong background in .NET development, Azure Cloud and new tech. He’s passionate about creating robust, user-centric software, drawing on years of experience to lead teams toward efficient, scalable products.
His commitment to code quality and collaborative innovation keeps Naia on the cutting edge of technology.
Senior Digital Product Designer
Bjarke brings valuable experience in designing a range of digital products and campaigns.
Driven by a passion for clean, engaging visuals, he amplifies brand storytelling and user engagement by blending creativity with a strong user focus.
Lead Brand Designer
Mette understands the power of storytelling and has a strong ability to craft beautiful brands and experiences.
Her seniority helps Naia communicate and visualise stories in a meaningful way.
Grundfos, DuPont, Aarhus University — Sustainable materials and processes
Jacob is currently serving as Lead Sustainable Materials Specialist at Grundfos and is a specialist with a wealth of experience in the materials science industry with a background from DuPont and Aarhus University.
Jacob’s deep understanding of sustainable materials and the complexity in corporate product development and manufacturing processes will be crucial as we work towards transforming the product development landscape.
Grant Thornton, Maersk, Caterpillar — Corporate sustainability
Anne Katrine Wolgast is currently serving as Senior Sustainability Consultant at Grant Thornton. Anne Katrine’s deep expertise in corporate sustainability and her commitment to driving positive change will be invaluable as we integrate sustainable practices from the shop floor to the board room.
As a senior leader with an international track record Anne Katrine’s experience is fundamental in connecting Naia to stakeholders across functions and levels.
Visma, Ditmer, Sekoia — Leadership in SaaS startups
Thea Boje Windfeldt is an experienced executive leader with a strong background in SaaS and business development. Thea’s extensive experience in managing and directing companies, along with her strategic industry insights, will be instrumental in guiding Naia towards achieving our mission of integrating sustainability into product development.
Thea’s passion for and capabilities in organizational development and leadership will be instrumental in helping Naia grow healthy.